In the glamorous swiss ski resort of Zermatt it's all about the mountains. Whether people climb them, ski down them or simply gaze at them. The majestic Matterhorn, europe's most recognizable peak is the centerpiece of life in this car-free village. The combination of luxury shops nestling next to traditional wooden hay barns, old churches and designer venues, makes it a wonderful village and one of the leading ski destinations in the alps. Boutique Hotel Alex in Zermatt combines the modern and the traditional in an exciting world of experience that’s full of surprises. The hotel is one of the most original hotels you will find anywhere in Switzerland. The modern bedrooms and luxury suites, hand-turned furniture and exquisite wood carvings transform the hotel into an astonishing masterpiece in the heart of lovely Zermatt, Switzerland. The famous Gornergrat train that brings you into one of three ski areas is a less than 2 minutes walk.